Since 2009, The Home Baker's Choice
nybakers.com offers the widest and best-priced selection of professional flours
on the Web, and is your online source for fresh compressed yeast.
On Labor Day weekend, 2009, we opened our virtual doors for business. Our goal was simple - to provide home bakers everywhere with the ingredients, supplies and equipment they couldn't find elsewhere at affordable prices. Our selection isn't vast: you won't find bagel guillotines, novelty cookie cutters or gimmicky shortcut additives that claim to turn your breads from ordinary to "artisan." What you will find is an assortment of professional flours that is unparalleled anywhere, heavy-duty baking stones that won't crack at the slightest bump, authentic old-school bagel boards, and ingredients - including fresh compressed yeast - to help you create breads, pastries, cakes and cookies that any baker, amateur or pro, would be proud of.
We've also been doing a good bit of proprietary blending so we can bring you flours that look, perform and taste like fine European flours. To that end, we've introduced our Euro-Style Artisan Flour, which behaves a lot like French Type 55 flour; Farine de Campagne, a medium-strong French-style bread flour with a touch of rye; Farine Rustique, a blend of wheat, rye and barley that recalls the rural millers' blends of old, and our NYB Craft Flours Type 65, Type 85 and Type 550, which bear a close resemblance to their French and German namesakes.
We've also innovated in other ways. Our NYB FlourPantries offer preselected assortments of our regular flours built around a particular theme, so that bakers interested in experimenting with variations can do so easily and conveniently - and at a price that's lower than they'd have to pay for the individual flours. Our Frequent Flour loyalty program rewards our regular customers with across-the-board discounts of up to 20%, based on past purchases. Look for more innovations and improvements in coming months.
We put a premium on customer service, and you, our customers, have responded beyond our expectations. Year after year, our sales have grown and our offerings have broadened. We look forward to continuing to serve our community in coming months and years, as we have since our inception. Thanks for your continuing support.
Proprietor and Chief New York Baker